Starting an online business in 2023? You've come to the perfect place if you're looking for ideas about how to create your own logo. In order to begin, you need be aware that there are various types of logos. You can choose the one that best suits your business regardless of its features.
For this porpuse, if you're wondering if there's a rule to follow when choosing a logo style, the answer is no. There is no such thing as a winning logo that will ensure the success of your brand.
How to Create Your Own Logo for Your Blog?
You must have chosen a brand name before creating your own logo. Then you can get back to being creative. In case you're still undecided, visit my blog for 100 brand name ideas for blogging niche. Before you start creating, make sure you know what your market is. Since this guarantees that your logo is identified with the business it represents and is easily identifiable. Then examine whether or not you have access to a design platform. Furthemore you can do this with Canva, which is really the best tool for my own business and which I highly recommend. Additionally, it provides pre-made logos that you may use in conjunction with the knowledge from this blog to accomplish the work effectively. In conclusion, make everything as simple as possible. If you add more elements to your design, it will get more complex.
Which are the types of logos?
To begin with, there are six different sorts of logotypes from which to choose. Some logos are more popular in certain industry sectors, which you can follow if you want, but it is not required. As I have stated, there is no such thing as a winning logo. Being original is the most important aspect of a great logo. Therefore, in the following paragraphs, I'll go over the different options available to you when determining how to create your own logo in 2022.
Wordmark / Logomark:
First, there is the wordmark, also known as a logomark, is a type of logo that is made up of words. It may differ based on the font you select. For example, Canva and Google are excellent representations of this style of logo.
As you can see each logo is made with personalised fonts and colours. The key to this design is to find a harmonic font that goes well with your brand. To explain this better take a look at the differences between each type of typography:
- Curve fonts are most likely to reflect softness and harmony.
- Normal fonts express a sofisticated tone, seriousness, elegance and modern.
- Hand written fonts tend to represent creativity and your personal brand.
Who can use this type of logo?
In my professional opinion, this wordmark logo is appropriate for all blog niches. Although I wouldn't use this wordmark for anything longer than three words, but it's wonderful for everything else. However, a logomark with a lot of words may be aesthetically unappealing, so keep that in mind before going with this option.
Lettermark:
Similarly, when your brand name is a long and you need a simpler approach to communicate it, I recommend this type of logo. Unlike the wordmark, the lettermark is composed of the first letters of your blog's name. The most popular platform for this is Facebook. LikeToKnow.It, on the other hand, is a blogging app for fashion, beauty, and home decor bloggers. The initial letters of this company's name, LTK, make up the complete logo. You can see what I mean below.
To clarify I recommend using a standard font for this area because it will look more professional and clear. You can also select whether lowercase or uppercase letters should be used. The way it looks while you're constructing your logo will decide this. I'm convinced that your own criteria will help you make the greatest possible decision.
Emblem:
Thirdly, the emblem is another creative technique in how to create your own logo, however it may take a little longer to master. Why? The more elements you need to include in a logo, the longer it will take to get everything to work together. If you're still persistent and want to experiment with your designing abilities, go for it.
By the way, if this is your winning logo type, I propose that you consider everything that is linked to your blogging area so that you may be more creative while designing.
So, what does an emblem logo resemble? Harley Davidson Motorcycles and Warner Bros. are two examples of this.
To begin using this type of logo, place a typography within an icon, badge, insignia, or other object. You'll need to choose an icon form that reflects your brand and enter your brand name inside of it, depending on your niche.
Generally, there aren't many blogging niches that incorporate the emblem particularly, but my recommendation is to use it in sports, cuisine, and technology blogs.
Pictorial mark:
What's more the pictorial mark is based on a brand-identification symbol. You've probably heard of social media platforms like Twitter or Instagram. These businesses use pictorial marks. This means they use symbols to represent existing objects.
In this case, the primary goal of a pictorial mark is for people to recognise your brand just by looking at it. At this point, my recommendation for this is to find a pictorial that best symbolises your company.
In fact, this could be one of the most difficult logos to design. Why? Because establishing a harmonious and significant symbol that describes and recognises your brand on its own is the foundation for creating a pictorial mark. It may also take time for a small business to get market recognition.
Also, the most common symbols connected with your business are very certainly already taken! Before you utilise one, be sure none of your competitors have previously done so to position their business high in the market. Because this will not make you stand out in front of your audience.
Abstract mark:
In contrast to the pictorial mark, the abstract mark represents a brand by non-existing shapes that are inspired by real things. This could be a even harder way to design a business logo. Depending on your abilities you can create any shape to represent your brand.
Simultaneously, the abstract mark also represents modernism, minimalism and evolution. You can see some examples like Spotify and Airbnb.
Still if you desire this logo type, my suggestion is to experiment with all of the possible forms and attempt to come up with a message that is linked to your blog. The Spotify logo is a representation of music sound waves, whereas the Airbnb logo is a representation of a house's shape.
To sum up this can be a very exciting, or stressful process learning how to create your own logo with an abstract mark. However, lucky for you this one is not your only option.
Combination mark:
Let's get started! If you thought the last three types of logos were difficult... Let me tell you that one of them has a superior concept than the rest. Combination marks are made up of a symbol plus a wordmark, as the title suggests. What makes this such a good idea? Because it has a personalised symbol and font, it can give your brand a distinct appearance.
Therefore this is the course to take if a wordmark or lettermark weren't good enough on their own! I'll give you some examples of how to use the combination mark in the following paragraphs:
Get Response is an email marketing tool that I use to manage my blog and distribute new content to you. That's why I included it as an example since it exemplifies how a combination mark logo should be portrayed in a sophisticated manner. Also, Get Response has a symbol that represents their mailing, and next to it is the brand name, which is made up of two words that are separated by upper and lowercase.
Moreover, adidas, one of my favourite brands, has a really distinctive logo that has become instantly recognisable over time. By displaying a mountain shape, they keep it simple. The mountain's symbolism represents the obstacles that their customers confront on a regular basis. As you can see, it is attempting to communicate something about your brand rather than just designing random shapes with your logo.
Find a story you can tell through symbols and incorporate it into your logo.
Overall, I believe a combination mark is another excellent way to make your own logo because you can express your brand values in your design, which allows you to dive further into your brand values.
Mascots:
How to create your own logo with mascots? To begin, you must first create an animated character for your graphic design. This might even be a representation of yourself.
Review the following samples to gain a better understanding:
HostGator, my current hosting provider, reminded me of their logo because it has a highly imaginative mascot that can inspire you while creating your own logo. Like they do, relating an animal character to your business could be a wonderful idea, but be careful not to send the wrong message, since it could wind up looking like a logo for a pet or veterinarian blog. As a result, be certain that your mascots are well-thought-out. Pringles, on the other hand, mixes its name with an illustration, making it appear more appealing and interesting.
Personally, I would advise against using a mascot logo for your blog. Since it will be difficult to make, and you will waste a lot of time doing so. Unless you've previously specified exactly what you want and know exactly what you're going to do. So if that is not the case, I recommend choosing one of the previous logo types.
What is the best way to create your logo?
In this case, my personal recommendation in how to create your own logo for your small business is to choose between a wordmark, lettermark, or combination mark. However these are the reason why:
- Making it does not require graphic design expertise.
- You can accomplish it using an online platform.
- It doesn't take a long time to complete.
- It's a lot easier to create.
- Looks professional.
In conclusion, if after reading this you still want to try other options, then go for it. Nothing better than trying something new and learning in the process.
Let me know in the comments below which type of logo is your favourite choice! Remember you can always follow me on social media to be updated with more content that can help you with your online business. I hope this blog about how to create your own logo has inspired you. Wishing you all the best!